Prepared for Minna C. | Delivered April 14, 2021
Digital Content Creators: Male vs Female
To provide the ratio of male to female digital content creators, including podcasts, digital video content creators, and audiobooks.
In a survey of the
480 top podcast hosts by Quartz
one in three were women
According to the survey,
presented as women, and
presented as men.
Another survey by Josh Morgan showed that only
of the hosts were women.
A third survey by
revealed that out of
surveyed over a 31-day period across four podcast networks,
(21%) were hosted by women.
In fact, men hosted or co-hosted
of the most downloaded or listened-to podcasts over the survey period.
Spotify had the most female-hosted shows on its top 20 list (
) during the 31 straight days in June and July.
Meanwhile, women hosted
of Stitcher’s top podcasts and
of those on Apple Podcasts.
The percentage fell to just
of the top shows on Google Podcasts, which ranks only its
top 12 shows
In terms of the listeners, a recent survey by Podcast Insights revealed that
of podcast listeners in the United States are male, while
Digital Video Content Creators
According to BPO Source,
of all influencers are women.
Of this number,
use social networks to "express themselves, while
use social media to inspire others.
of influencers creating sponsored posts on Instagram were women.
A report by Marketing Land opined that
of influencers are women, but they're earning
per post than male influencers.
Among content creators,
of them are women compared to
, which are men.
A publication by
Harvard Business Review
revealed that across industries, the default vocal setting is male.
Voiceovers for movie trailers are
Research suggests both men and women tend to
trust male voices more
— particularly deep, authoritative ones.
We were not provided with any geographical focus; hence we've focused on the United States. However, if a different geographic scope is desired (for instance, a global focus), this would have to be communicated to us in a comment.
We were unable to find the actual percentage of male to female digital content creators and audiobook narrators in the public domain. Both data points cannot be calculated as the top digital (social media) content and audiobook sites do not publish the ratio of their male to female digital content creators.
We have provided some insights regarding digital content creators and voice-over narrators as part of our helpful findings.
Initial research shows the availability of more insights about podcasts. We could continue the research by providing additional information about male vs female podcast hosts, such as earning, age difference, and other gender-based stats.
We could also do the same for influencers in general (to substitute for digital content creators).
We could also scan the top social media platforms, including YouTube, Facebook, Instagram, LinkedIn, Snapchat, and TikTok to find out any male vs female content creator statistics available in the public media.
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