The goal is to show whether younger or older generations travel more and find out why people are still traveling less, even though the economy has boosted.
- 49% of Americans did not take any kind of summer vacation in 2018. 50% of that group could not afford it, 24% had other obligations, and 22% could not get time off of work.
- Younger people are less likely to vacation simply because they can't afford it and they have too much going on in their lives. Student loans account for $1 trillion of debt.
- Fewer people travel because they receive less vacation time. The average allotment of vacation time is 2 weeks per year, and 1 in 4 workers don't receive any at all.
- Even with the small amount of vacation days, 44% of workers don't even use half of their allowed days.
- According to one study, Generation Z (Born 1996 and earlier) values travel that involves adventure activities, such as outdoor exploration. Millennials (born 1977 to 1995) value relaxing vacations, such as beach trips, cruises, and spas.
- 36% of Gen Z has chosen a travel destination based on social media posts.
- Generation Z travels just as much as Millennials and travels the farthest of all generational groups.
- Baby Boomers are much less influenced by destination-based advertising because they already know where they are going. 67% of Baby Boomers plan their trips around visits with family.
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