Generational Travel


The goal is to show whether younger or older generations travel more and find out why people are still traveling less, even though the economy has boosted.

Early Findings

  • 49% of Americans did not take any kind of summer vacation in 2018. 50% of that group could not afford it, 24% had other obligations, and 22% could not get time off of work.
  • Younger people are less likely to vacation simply because they can't afford it and they have too much going on in their lives. Student loans account for $1 trillion of debt.
  • Fewer people travel because they receive less vacation time. The average allotment of vacation time is 2 weeks per year, and 1 in 4 workers don't receive any at all.
  • Even with the small amount of vacation days, 44% of workers don't even use half of their allowed days.
  • According to one study, Generation Z (Born 1996 and earlier) values travel that involves adventure activities, such as outdoor exploration. Millennials (born 1977 to 1995) value relaxing vacations, such as beach trips, cruises, and spas.
  • 36% of Gen Z has chosen a travel destination based on social media posts.
  • Generation Z travels just as much as Millennials and travels the farthest of all generational groups.
  • Baby Boomers are much less influenced by destination-based advertising because they already know where they are going. 67% of Baby Boomers plan their trips around visits with family.

Proposed next steps:

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