Girls Are Awesome+ Relevant Insights

Female Empowerment

• Large organizations such as IBM, General Motors, and Mondelēz International are supporting female empowerment by promoting women to more leadership positions.
• Industry analysts are now declaring that women-related segments are now the largest emerging markets globaly.
• In the US, women are now overseeing over $11.2 trillion worth of assets for investments.
•  IBM is one of the biggest firms that offer large-scale support initiatives for women.
• The company has several programs that support working mothers.

Textile Companies with Sustainable Practices

•  Knoll produces environmentally-sustainable tetiles such as its "Micro" panel textile.
• Its textile products are made from 100% recyclable materials.
• This has resulted to a 6% decrease in its waste products.

Cost-effective Textile Manufacturing Method and Location

•  Rotary screen printing is considered one of the most cost-efficient method to produce textiles.
•  Southeast states in the US are considered as the most cost-effective locations for manufacturing textiles.

Brands Licensing Royalties

• Coca-Cola, Harley-Davidson, Ferrari, Caterpillar, Volkswagen, Goodyear, Chupa Chups, and Jack Daniel’s are some of the brands that are licensing royalties for apparel products.

Examples of Purpose-driven Commerce

•  Patagonia communicates its support for the environment through its various campaigns on its website and on its merchandise.

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