Girls Are Awesome+

Goals

Determine statistics and insights that are relevant for the "Girls are Awesome" campaign.

Early Findings

Girls Are Awesome+ Relevant Insights

Female Empowerment

  • Large organizations such as IBM, General Motors, and Mondelēz International are supporting female empowerment by promoting women to more leadership positions.
  • Industry analysts are now declaring that women-related segments are now the largest emerging markets globaly.
  • In the US, women are now overseeing over $11.2 trillion worth of assets for investments.
  • IBM is one of the biggest firms that offer large-scale support initiatives for women.
  • The company has several programs that support working mothers.

Textile Companies with Sustainable Practices

Cost-effective Textile Manufacturing Method and Location

  • Rotary screen printing is considered one of the most cost-efficient method to produce textiles.
  • Southeast states in the US are considered as the most cost-effective locations for manufacturing textiles.

Brands Licensing Royalties

  • Coca-Cola, Harley-Davidson, Ferrari, Caterpillar, Volkswagen, Goodyear, Chupa Chups, and Jack Daniel’s are some of the brands that are licensing royalties for apparel products.

Examples of Purpose-driven Commerce

  • Patagonia communicates its support for the environment through its various campaigns on its website and on its merchandise.

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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