Glassdoor Responses

Goals

Insights around if/how a company responds to Glassdoor user reviews (or similar job review sites), whether it improves favorability or has no impact at all.

Early Findings

  • A 2016 Glassdoor survey revealed that 90% of job seekers consider the employer's "perspective helpful" and 62% mention that "their perception of a company improves after seeing an employer respond to a review."
  • According to Review Tracker, responding to reviews on Glassdoor (in the right way) is important in getting employees and retaining them.
  • A 2017 study by Glassdoor involving participants who shared their opinion of a company after reading the company's review, showed that those who saw a positive review formed a "better opinion of the company, were more eager to apply and to recommend it, and said they would ask for smaller salary increases than participants who saw a negative or neutral review."
  • Software Advice revealed in a survey that almost 50% of US job seekers review Glassdoor reviews. Most of them are impacted by these reviews and how the company responds to it.

Proposed next steps:

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