Market Size

• According to new research, the global caffeine market is expected to reach $310.5 billion by 2025.
• This expected growth will be achieved with a worldwide compounded annual growth rate (CAGR) of 6.8% from 2019-2025.
• In 2018, the global caffeinated beverage market size was valued at $202.63 billion.
• The North America market dominated the Global Caffeinated Beverage Market by Region in 2018 in terms of market valuation and growth rate.
• The highest revenue share to the Global Caffeinated Beverage Market by Product in 2018 was made by the carbonated soft drinks market with over 54%. This segment is expected to be dominant for the next 5 years.
• This market is followed by the energy drinks market and the ready-to-drink tea and coffee market.

Segmentation and Other Information

• Over the next few years, major caffeinated beverage producers such as PepsiCo Inc., Nestle and Red Bull are targeting emerging markets to boost their global growth figures.
• Growth in this market has been attributed to the growing number and influence of e-commerce online conglomerates such as Natures Basket Ltd., Bakery Cart, and Amazon, who offer a variety of soft and energy drinks from different brands.
• Another reason for a rise in demand for these products is an increase in hectic lifestyles globally and, interestingly enough, increased health consciousness of customers.
• In addition to this, a few brands have made efforts to consolidate their brands worldwide with partnerships and acquisitions.
•  Coca-Cola expanded its influence greatly in Nigeria with the acquisition of Chi Ltd., a fast-growing leader in beverages categories in Nigeria.
•  Coca Cola also acquired Costa Coffee, a leading coffee beverage manufacturer in 2019 for $5.1billion.
• Its competitor PepsiCo acquired SodaStream, a sparkling water maker.