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Research Outline
Prepared for Elliot M. | Delivered January 20, 2020
Growth in Global Caffeine Market
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Goals
Gather relevant data about the Global Caffeine market in order to accurately represent the market's global opportunity.
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Early Findings
Market Size
According to
new research
, the global caffeine market is expected to reach
$310.5 billion
by 2025.
This expected growth will be achieved with a worldwide
compounded annual growth rate (CAGR) of 6.8%
from 2019-2025.
In 2018, the global caffeinated beverage market size was valued at
$202.63 billion
.
The North America market dominated the
Global Caffeinated Beverage Market by Region
in 2018 in terms of market valuation and growth rate.
The highest revenue share to the
Global Caffeinated Beverage Market by Product
in 2018 was made by the carbonated soft drinks market
with over 54%
. This segment is expected to be dominant for the next 5 years.
This market is followed by the energy drinks market and the ready-to-drink tea and coffee market.
Segmentation and Other Information
Over the next few years, major caffeinated beverage producers
such as PepsiCo Inc., Nestle and Red Bull
are targeting emerging markets to boost their global growth figures.
Growth in this market has been attributed to the growing number and influence of
e-commerce online conglomerates
such as
Natures Basket Ltd.
, Bakery Cart, and
Amazon
, who offer a variety of soft and energy drinks from different brands.
Another reason for a rise in demand for these products is an increase in
hectic lifestyles
globally and, interestingly enough, increased health consciousness of customers.
In addition to this, a few brands have made efforts to consolidate their brands worldwide with partnerships and acquisitions.
Coca-Cola
expanded its influence greatly in Nigeria with the
acquisition of Chi Ltd.
, a
fast-growing leader in beverages categories
in Nigeria.
Coca Cola also acquired Costa Coffee
, a leading coffee beverage manufacturer in 2019 for $5.1billion.
Its competitor
PepsiCo acquired SodaStream
, a sparkling water maker.
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