Global Packaged Dip Market

Goals

To understand the ball-park market shares and product offerings for PepsiCo-Strauss Group, Kraft-Heinz, and T. Marzetti within the global packaged dips market.

Early Findings

During our preliminary research, we were able to provide the product offerings for PepsiCo-Strauss Group, Kraft-Heinz, and T. Marzetti within the global packaged dips market. Below is an overview of our early findings.

PepsiCo-Strauss Group

Marzetti

Kraft-Heinz

  • Kraft-Heinz has three brands globally that produce dips for chips. Those brands include Philadelphia Cream Cheese, Athenos, and The Good Taste Company.
  • Philadelphia produces cream cheese dips that range in flavors from jalapeno cheddar, spinach artichoke, and buffalo.
  • Athenos focuses on Greek food, so they produce hummus. Their flavors include, but are not limited to, artichoke garlic, roasted red pepper, and black olive.
  • Lastly, the Good Taste Company, which is a brand in New Zealand, produces specialty dips as well as hummus.
  • Some of their specialty dip flavors include butternut and roasted almond, avocado feta and mint, and black bean and beatroot.
  • Their hummus flavors include garlic lover, sundried tomato, and Babaganoush.

Proposed next steps:

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