Research Proposal

TikTok Downloads

Goals

To determine the total number of downloads of the TikTok app for March 2020, including statistics on the number of downloads for the UK.

Early Findings

  • The TikTok app has been downloaded over 2 billion times worldwide by mid-March 2020, with the app being downloaded over 115 million times in March 2020 alone.
  • According to data from Priori Data, the number of iOS downloads for the app in the UK amounted to 745,210 in March 2020.
  • The total number of UK users in 2019 was 4.9 million but eMarketer forecasts that the number of users will reach 10 million by 2021.
  • According to SensorTower, the app generated $176.9 million in revenue in 2019, representing 71% of the total revenue generated by the app since its creation.
  • The company was valued at $80 billion in 2018 according to TechCrunch.
  • India, China, and the US accounted for the biggest share in the app's revenue and overall number of downloads.
  • In the US, the number of active users was roughly 60 million in March 2020.
  • Users spend roughly 52 minutes on the app per day and open it 8 times.
  • The majority of users of the app are female and belong to the Gen Z generation.
Prepared By
Methody G.
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