Delivered February 12, 2021. Contributor: Tarik T.
To find case studies of brands that boost artists, and reports on engagement of 18 to 34 year old Mexicans in participating in brand activities involving producing videos dancing and singing,
as well as voting for candidates on music shows.
1) Case Studies
Some agencies help brands support artists and build partnership schemes.
The partnerships help bring exposure both to the artists and the brands themselves.
Recently, data was compiled about the popularity of music talent show The X Factor in Mexico, which was rated as "less than one tenth of the demand of the average TV series in Mexico in the last 30 days".
This was consistent with 64.1% of all shows that have this level of demand in the Mexican TV market.
In terms of competition with other reality shows, the X factor was more popular than 76.2% of other reality shows in Mexico.
Another show called Bailando por un Sueno, which is a dancing competition, recorded a market share of 20.33% during its final broadcast on Mexican TV.
3) A research of perception and voting participation of Mexican 18 to 34 YO in lookalike The Voice American Idol contest.
A vote on the Billboard website to choose which Mexican regional act should have a virtual concert recorded around 300 votes.
Bailando por un Sueno was a Mexican reality dancing show which involved voting and was successful for years.
Only the project owner can select the next research path.