Prepared for Paula | Delivered February 12, 2021
Case Studies Music and Brands
To find case studies of brands that boost artists, and reports on engagement of 18 to 34 year old Mexicans in participating in brand activities involving producing videos dancing and singing, as well as voting for candidates on music shows.
1) Case Studies
help brands support artists and build partnership schemes.
The partnerships help
both to the artists and the brands themselves.
Examples of such partnerships are given below.
In 2006, Taco Bell has launched its
Feed The Beat scheme
to help support artists and bands.
Since its inception, the program helped over
It also helped new bands be discovered by
fans and vice-versa.
Under the scheme, touring musicians receive
$500 gift cards
allowing them to be fed during tours.
The motto of the scheme is "Free Food. Great Music.
That's Feed The Beat".
In addition, Tabo Bell also provides artists with exposure by providing
stages at events countrywide
as well as using their music in commercials and exposing them in social media.
Red Bull Studio Space
has set up recording studios around the world including one in
The South African Red Bull studio offered
for new artists in the country for a week to make music, be tutored, and gain exposure.
Budweiser Made Underground
In 2014, Budweiser launched a scheme aimed at discovering new talent in the
streets of the world
It brought together street musicians to create a
" and their own version of the song "Jungle", which was also performed at the 2014 Budweiser Made In America Festival.
2) A Report of perception engagement participation of Mexican 18.34 YO on brand activities asking them to produce videos dancing and singing,
For Mexicans, the act of dancing is i
ngrained in their culture
and is present in many aspect of society such as weddings, birthdays, and baptisms.
Dancing is very popular in Mexico and there is an infinite number of dance companies and festivals.
Dance companies include
Dance Company, México
, and festivals include the Mexico City
and the Internationa
l Dance Festival.
Recently, data was compiled about the popularity of music talent show T
he X Factor
in Mexico, which was rated as "less than one tenth of the demand of the average TV series in Mexico in the last 30 days".
This was consistent with
64.1% of all show
s that have this level of demand in the Mexican TV market.
In terms of competition with other reality shows, the X factor was more popular than
76.2% of other
reality shows in Mexico.
Another show called Bailando por un Sueno, which is a dancing competition, recorded a market share of
during its final broadcast on Mexican TV.
3) A research of perception and voting participation of Mexican 18 to 34 YO in lookalike The Voice American Idol contest.
A vote on the Billboard website to choose which Mexican regional act should have a virtual concert recorded around
Bailando por un Sueno was a Mexican reality dancing show which
and was successful for years.
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