Drive understanding of the overall landscape of paid vs. free offerings globally by analyzing what users are willing to pay for, what digital offerings are successful in those markets, and what is expected to be free (vs. paid). This report should be global in focus and support understanding in countries including but not limited to Brazil, China, India, and Russia.
In order to do this, the report should provide top companies in various markets and a comparison of their paid and free digital offerings. Ideally the report should also include what offerings are common in those markets based on the summary (i.e., in China, it's common to pay for access to tv shows or X feature).
The report should be constrained to only the last ~2 years of offerings and the largest companies (likely tech or digital companies). Most information should be public on their websites, although prior press releases of offers that a company had but has since stopped offering should also be considered.