Competitive Landscape: HostGator

Goals

To obtain a competitive landscape for HostGator that focuses on their target audience, marketing, creative examples, and its differentiation factor.

Early Findings

Awards

  • In 2016, HostGator received the following awards:
    • They received "The Best Host to Grow With" award from HostingAdvice.com and an overall 5 out of 5 star reviews based off several servers and consistent response time.
    • PC Magazine awarded HostGator with multiple Editor's Choice awards for their overall web services, their "Shared, Dedicated Server, and Managed WordPress hosting plans."
    • WPBeginner awarded HostGator "The Best Business Hosting" platform. They also awarded them an overall 5 out of 5 star review.
  • With about 12,000 servers under management, HostGator has seen a 90% customer satisfaction rate.
  • HostGator's server reliability ranks high.
  • Their customer support is available 24/7/365.

Target Audience

Proposed next steps:

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Our initial research was able to provide some insights into HostGator. We recommend continued research that will provide 4-5 insights into HostGator's target audience and their marketing efforts while providing 2-3 creative examples.
Additionally, we will provide an analysis of HostGator. We will provide 4-5 insights into what makes it stand out from the pack. These insights will address aspects such as their messaging, their services, and client reviews.