Prepared for Ryan G. | Delivered January 20, 2020
Competitive Landscape: HostGator
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To obtain a competitive landscape for HostGator that focuses on their target audience, marketing, creative examples, and its differentiation factor.
In 2016, HostGator received the following awards:
They received "The Best Host to Grow With" award from
and an overall 5 out of 5 star reviews based off several servers and consistent response time.
awarded HostGator with multiple Editor's Choice awards for their overall web services, their "Shared, Dedicated Server, and Managed WordPress hosting plans."
awarded HostGator "The Best Business Hosting" platform. They also awarded them an overall 5 out of 5 star review.
servers under management, HostGator has seen a
customer satisfaction rate.
Their customer support is available
As they transitioned into social media, they targeted the
intent-driven audience (IDA)
. These are individuals that have demonstrated search intent. With the help of
, HostGator targets them with
Facebook and Instagram adverts.
Out of this general IDA pool, the team created
in order to identify high quality leads. Lastly, the team excluded the IDA from those within the
to ensure that there is no audience over-lap.
These measures will ensure that the marketing efforts are
in order to have a clearer understanding of the
The use of IDA has resulted in a
lower cost per acquisition.