Research Outline

Namecheap and Ionos

Goals

To complete a competitive analysis of Namecheap and Ionos. Information to be provided will include each company's target audience, marketing, creative examples, and the differentiation they have in the market for media decisions.

Early Findings

Namecheap

  • In terms of traffic, the company is currently ranked 6,185 globally and 3,549 in the United States.
  • The above ranking was determined using Namecheap's monthly traffic of an estimated 6.59 million visits.
  • The United State's accounts for a majority of the traffic at 26.79% followed by India at 6.52%, and China at 5.93%.