Namecheap and Ionos
Delivered January 20, 2020. Contributor: Joseph M.
Goals
To complete a competitive analysis of Namecheap and Ionos. Information to be provided will include each company's target audience, marketing, creative examples, and the differentiation they have in the market for media decisions.
Early Findings
Namecheap
- Namecheap is a domain registration and web hosting company.
- The company's service offering is segmented into domains, hosting, WordPress, security, SSL certificates, and Transfer to Us.
- Namecheap targets three types of audiences in marketing its products i.e. individuals, businesses, and resellers.
- Namecheap's marketing strategy makes use of social media marketing, referral marketing, email marketing, search engine marketing via paid ads and SEO, and display marketing.
- In terms of traffic, the company is currently ranked 6,185 globally and 3,549 in the United States.
- The above ranking was determined using Namecheap's monthly traffic of an estimated 6.59 million visits.
- The United State's accounts for a majority of the traffic at 26.79% followed by India at 6.52%, and China at 5.93%.
Research proposal:
Only the project owner can select the next research path.