Prepared for Gabriel W. | Delivered February 22, 2020
Google's Revenue Per Search 2
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To identify Google's revenue per search in the U.S. (preferably split by desktop/mobile) or relevant data points that can be inputted into a model.
"Google was ranked first amongst the most visited multi-platform web properties in the United States with close to
U.S. unique visitors and a market share of
among the leading U.S. search engine providers."
Alphabet, Google's parent company, had a market capitalization valued at
U.S. dollars in September 2019.
"In 2019, the majority of the company's
U.S. dollar revenues came from advertising through Google Sites or Google Network Sites."
"In 2019, Google Sites advertising revenue amounted to
U.S. dollars. The annual advertising revenue of Google network websites reached almost
In the US, Google's annual ARPU was
, while its global ARPU was
Desktop and Mobile
In January 2020, Google had a desktop search engine market share of
in the U.S.
For the same period, Google had a mobile search engine market share of
in the U.S.
A 2018 report by the IAB, noted that overall mobile internet advertising revenue was
B in 2018, while desktop internet advertising was
For this hour, we tried digging deeper to identify data points relevant to Google's revenue per search in US. We compiled the available data points in the requested
, which can be accessed
The exact revenue per search in US by device type (desktop/mobile) did not appear publicly available, but we were able to identify Google's market share in the U.S. for each device.
In the course of our research, we also came across some general insights related to Google's Advertising Revenue and general statistics or insights on desktop vs. mobile internet advertising, which might also be of interest.
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