Prepared for Gabriel W. | Delivered February 21, 2020
Google's Revenue Per Search- U.S
To determine Google's revenue per search in US, preferably split by desktop/mobile, to be used as an input information into a model.
Google Search Revenue Overview
Advertising revenue through search has always been crucial for Google and it constitutes
of Google parent company Alphabet’s revenue in 2019.
According to the new study by eMarketer, the U.S. search ad market is expected to grow nearly 18% in 2019 to reach
and Google holds a 73.1% share of that, equaling
In 2018, desktop search retained
of US digital ad revenues while mobile accounted
of the revenue.
In October 2019, Google processed
10.72 billion search queries
Using the annual Google search revenue figures, we can derive the monthly figure to be
for the US market. Therefore, Google's average revenue per search in US is $0.3.
Summary Of Early Findings
Our initial hour of research was spent searching for google ad/search revenue, specifically for US market, and the number of search queries processed by Google in US. Through this data we were able to derive the average revenue per search.
There is limited information available publicly regarding the exact revenue per search in US, especially by the split by device type (desktop/mobile). While there was some information available regarding Google's search engine market share by device type, most of the data was related to overall figures and not by region (US).
Please select one or more of the options provided in the proposed scoping section below.
62 assignments | 5.0