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Research Outline

Prepared for Shelby H. | Delivered September 16, 2020

Retail Loyalty App Market

Goals

To find out the market size, as well as key players, of the grocery/retail loyalty app market. Additionally, explore the market intelligence space for key players in the market.

Early Findings

Retail Loyalty App Market

  • The global loyalty management market was valued at $2.1 billion in 2018.
  •  Shopkick is an app that rewards customers for shopping in-store and online. Rewards can be redeemed in the form of gift cards.
  •  Stamp Me is another app that allows users to retain their stamp cards (cards used to avail offers when a set number of stamps are acquired) digitally.
  •  Loopy Loyalty is another app that offers a loyalty system based on stamps and other marketing options.

Market Intelligence/Research

  • The global market intelligence market was valued at $76 billion in 2017.
  • The most notable players in the market research space include Nielsen, Kantar, Ipsos, Gfk, and IRI.