Wonder

Research Outline

Prepared for Alex H. | Delivered February 17, 2020

Hal Target Market

Goals

Identify the demographics and psychographics of the market that would most benefit from the personal assistant app, Hal. Compile a list identifying participants based on demographic and psychographic characteristics such as age, gender, income, hobbies, spending habits, and values. 

Early Findings

Industries that are most likely to use virtual assistants are law, accounting, finance, charitable organizations, and marketing firms. 
Children are interacting with smart-phone assistance for things such as answering questions, playing music, and helping with homework. 
In the US, roughly 33.4% of women and 33.3% of men use voice-based personal assistant applications.
Smart-based personal assistant usage is growing in the online consumerism realm, with 1 in 5 people reportedly using Amazon Echo to make purchases. 
The most common uses of digital assistants are for appointment reminders, email alerts, traffic and weather alerts, sporting event results, and online consumerism. 

Suggested Industry

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Generalist

Prepared By

Kaitlin N.

11 assignments | 4.7