Hal Target Market
Delivered February 17, 2020. Contributor: Kaitlin N.
Goals
Identify the demographics and psychographics of the market that would most benefit from the personal assistant app, Hal. Compile a list identifying participants based on demographic and psychographic characteristics such as age, gender, income, hobbies, spending habits, and values.
Early Findings
- Industries that are most likely to use virtual assistants are law, accounting, finance, charitable organizations, and marketing firms.
- Children are interacting with smart-phone assistance for things such as answering questions, playing music, and helping with homework.
- In the US, roughly 33.4% of women and 33.3% of men use voice-based personal assistant applications.
- Smart-based personal assistant usage is growing in the online consumerism realm, with 1 in 5 people reportedly using Amazon Echo to make purchases.
- The most common uses of digital assistants are for appointment reminders, email alerts, traffic and weather alerts, sporting event results, and online consumerism.
Research proposal:
Only the project owner can select the next research path.