Hard Seltzer Competitive Landscape - Canada

Goals

Provide a thorough competitive landscape analysis of the hard seltzer market in Canada. Include a comprehensive list of all competitors in this space with key data points on each. Include an analysis of the brand positioning of each competitor and the packaging of each product.

Early Findings

  • Squeez'd SPLASH Spike Sparkling Water: Released to Canadian market in April 2018 by Squeez'd Beverages. Available in grapefruit, orange mango, and mixed berry. Retails for roughly $2.50/can.
  • Proposed next steps:

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