Hard Seltzer Competitive Landscape - US

Goals

Provide a thorough competitive landscape analysis of the hard seltzer market in the USA. Include a comprehensive list of all competitors in this space with key data points on each. Include an analysis of the brand positioning of each competitor and the packaging of each product.

Early Findings

  • High Noon Sun Sips by High Noon Spirits. Comes in grapefruit, pineapple, black cherry, and watermelon.
  • White Claw Hard Seltzer: Produced by Mark Anthony Brands. Flavors include black cherry, mango, lime, grapefruit, and raspberry.
  • Truly Spiked and Sparkling: Created by Moosehead Breweries. Comes in colima lime; grapefruit and pomelo; Sicilian blood orange; and lemon and yuzu. Retails for roughly $2.79/can.
  • PRESS Premium Hard Seltzer. Launched in 2015. Flavors include pear chamomile, pomegranate ginger, lime lemongrass, grapefruit cardamom, and blackberry hibiscus.
  • Bon & Viv Spiked Seltzer by Anheuser-Busch. Flavors include Black Cherry Rosemary, Grapefruit, Pear Elderflower, Cranberry, Clementine Hibiscus, Lemon Lime, Prickly Pear.
  • Nauti Seltzer. Flavors include watermelon, black cherry, blueberry lemonade, and mixed berry. Comes in original and Extra Nauti, which has 8% alc/vol.
  • Sauza Agua Fuerte by Sauza. One of the only hard seltzers on the market made with tequila. Comes in lime, grapefruit, pineapple, and mango.
  • Arctic Summer by Polar Seltzer. Comes in pineapple pomelo, grapefruit, raspberry lime, and black cherry.
  • Henry's Hard Sparkling Water from Blitz-Weinhard Brewing Company. Comes in blueberry lemon, pineapple, lemon lime, strawberry kiwi, passionfruit, and peach mango.
  • Mighty Swell Seltzer. Comes in cherry lime, grapefruit, watermelon mint, and peach. Made in Austin, TX.
  • Wild Basin Boozy Sparkling Water from Oskar Blues Brewery. Messaging on their website notes that they've donated nearly $100,000 to environmental projects. Flavors: lime, cucumber peach, black raspberry, melon basil, and lemon agave hibiscus.
  • Crook & Marker Spiked & Sparkling. Comes in black cherry, tangerine, strawberry lemon, blackberry lime, grapefruit, mango, peach, coconut pineapple.
  • Vive Hard Seltzer from the Braxton Brewing Company. Flavors include mango, grapefruit, lime, and dragonfruit.

Proposed next steps:

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