Prepared for Gabriele G. | Delivered June 9, 2020
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To provide a global market overview of hard seltzer (size, turnover, key players, the market potential), key consumer groups, key players and their marketing efforts.
According to Market Info Reports, the top players in the global hard seltzer market include
, White Claw, Oskar Blues Brewery, Truly, Henry's, Pura Still, Nauti Seltzer, Smirnoff, Oskar Blues.
Recently Mark Anthony has launched White Claw in the UK. The company's CEO Davin Nugent says, "Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our
social media channels
; demanding we bring White Claw to these shores."
In the US, the hard seltzer volume sold is currently at
nine-liter cases and it is forecasted to reach
cases by 2023, thus taking a market share of
(together with other seltzer-like products) of the alcohol beverage market.
Ecommerce sales of the product in the US is currently
and is expected to increase to
In convenience stores in 2019, the hard seltzer retail sales amounted to
The group most interested in hard seltzer is between
old, male, and earn more than
per year. The age group that follows is 35-44 years old.
Hard seltzers serves that portion of the market that is seeking for alcohol beverage alternatives that are "refreshing and flavorful, but also
low-calorie and low-sugar
." According to Sanjiv Gajiwala of Mark Anthony Brands, 80% of households shop in convenience channels and
75% of them
are seeking healthy options.
Summary of Findings
During the initial hour of research, we focused on finding global market information for the hard seltzer segment.
We found that information on the global market size is
s. Also, there were no statistics available that would allow us to estimate the market size. We were, however, able to find information on key players in the market.
Information on the market in the US is available and we have provided some insights regarding this market above.