Delivered December 12, 2019. Contributor: Kathryn H.
Identify the in-app subscription pricing models (including free trial periods) of the top ten health and wellness iOS apps in order to inform a pricing strategy for a new health app.
Ranking the Top 10
On December 10th, 2019, the top ten health and wellness apps by Apple Store ranking were Calm, SHRED, Flo Period & Ovulation Tracker, Fitbit, BetterMe, Lunar, MyFitnessPal, Reflecty, Life Advisor, and Muscle Booster Workout Tracker.
The top-grossing health and wellness apps in the Apple Store as of December 10th, 2019, were Calm, Weight Watchers, MyFitnessPal, Headspace, SWEAT, BetterMe, Muscle Booster Workout Tracker, Flo Period & Ovulation Tracker, Noom, and Lose It!.
The Apple Store's popular app ranking lists the top ten health and fitness apps as MyFitnessPal, Fitbit, Lose It!, Calm, Nike Run Club, Headspace, Map My Run, Flo Period & Ovulation Tracker, Weight Watchers, and Sweatcoin.
The top ten most popular paid health and fitness apps in the App Store are AutoSleep Track Sleep on Watch, The Wonder Weeks, My Macros+, Couch to 5K, HeartWatch, WaterMinder, Streaks, Full Fitness, Stamena, and Instant Heart Rate+ HR Monitor.
Calm, Flo Period & Ovulation Tracker, Fitbit, BetterMe, MyFitnessPal, Muscle Booster Workout Tracker, Weight Watchers, Headspace, and Lose It! are the nine apps listed more than once in the aforementioned four rankings.