Healthcare Market Research Industry

•  Healthcare is a large and often complex niche within the market research industry. Researchers focus on many career specialties, medical plans, patient types, diseases and conditions, and much more.
• The healthcare market research industry is a rapidly growing business sector that forms a crucial part of the economy in every developed nation in the world.
•  Medical marketing research companies provide the expertise needed to understand the healthcare industry by recruiting and giving access to a wide range of medical professionals who can help deliver insight into the healthcare industry through interviews, focus groups, studies and surveys.
•  Medical marketing research companies also provide access to collect important insights from patients by segmenting them demographically and by their experiences with a number of illnesses and diseases, from the very common to the extremely rare.
•  Focus groups are becoming a key method of conducting qualitative market research in healthcare. This type of research can help health professionals develop education programs that have become important as more countries embrace cultural diversity and seek to better understand the needs of minorities and other vulnerable groups who are facing disparities in healthcare.
•  SIS International Research is a leading global healthcare market research firm.