With this, healthcare players are now collaborating closely with marketing experts to draft a strategy that addresses the increasing demands of their patients.
The ultimate objective is to enhance the experience of the patients during their entire engagement with the providers.
Other marketing challenges that the healthcare sector also need to deal with are the concerns around the ever-increasing number of empowered and knowledgeble patients, as well as changes in costs, regulations, and marketing channels.
THE ADVOCATE AURORA HEALTH NETWORK CASE STUDY
The Advocate Aurora Health Network
to remain relevant was encapsulated in this statement,"there's also some sense of "not having to outrun the bear, you just have to outrun the person next to you—and we certainly want to win in our own backyard."
It aims to excel in a bigger scale by transforming its core operations.
The health network also emphasized that it is offering its customers access to a "high-quality, safe care at a lower cost" compared to its competitors.
It is also drafting a strategy to overhaul the industry and reposition the health care sector to better help its patients.
Advocate Aurora executives also mentioned that it will work with the industry to address its customers' issues on "cost and quality and safety and service."
The health network also plans on deploying its density model strategy that will focus on states with large number of residents such as Milwaukee in Wisconsin and Chicagoland in Illinois.
Advocate Aurora Health was also able to improve its results by building up and promoting its myriad of outpatient offerings to those patients that are not anymore confined in its hospitals.
As a result, the company's home health visit offerings increased by 6% in 2018 versus 2017.
Outpatient sessions also increased by 4.7% during that same visit.
Physician consultations also increased by 3%.
It also collaborated with Foxconn to leverage the former's health experience and knowledge with the latter's technology devices.
The plan will involve consolidating data on Foxconn employees and going through preventive steps to transform health results.
The companies has plans to market this service after this endeavor.
Only the project owner can select the next research path.