Optum Bank HSA
Delivered February 10, 2020. Contributor: Methody G.
To provide a marketing analysis for Optum Bank HSA, Fidelity HSA, Bank of America HSA, Lively HSA, Connect Your Care HSA, and Benefit Wallet.
Optum Bank is a subsidiary of
While Optum's revenue was readily available through
UnitedHealth's annual report
, their marketing spend wasn't reported.
However, we do know that UnitedHealth spend
n on advertising in 2018. How much of that was focused specifically towards HSA products and services was not specified.
Bank markets itself as an easy solution for healthcare spending, using the slogan "
An easy way to save smart"
for their HSA products.
Their website focuses heavily on providing tips to customers about how to open an account and how to
maximize their benefits
from the service.
They use both
videos and short informative
bullet points to get their message across.
must not be a priority of the bank since their social media profiles
rarely features HSA-related
Whenever they do post about
, they focus on providing
tips and education materials
to its customers. They have also used webinars in the past to talk about
We were also not able to find any specific marketing campaigns that were done by the bank in relation to
Only the project owner can select the next research path.
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