Heber Valley Competitive Marketing Analysis.


To obtain a demographic analysis for both winter and three season for Heber Valley, Utah. Additionally, determine which sport market is most popular(like skiing, snowmobiling, etc) in winter and three season in Heber Valley, Utah.

Early Findings

During our initial research, we reviewed several sources including the tourism reports of Utah government, news journals, magazine articles, and others. Through this research, we realized that the demographic data for winter and three-season in Heber Valley doesn't seem to be pre-compiled. The majority of the demographic data available in the public domain is regarding the general population of Heber Valley. However, looking at the availability of the data for Utah, the demographics for Heber Valley can be triangulated using a full research. A summary of our findings is provided below:


Proposed next steps:

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