Heber Valley Competitive Marketing Analysis.
To obtain a demographic analysis for both winter and three season for Heber Valley, Utah. Additionally, determine which sport market is most popular(like skiing, snowmobiling, etc) in winter and three season in Heber Valley, Utah.
During our initial research, we reviewed several sources including the tourism reports of Utah government, news journals, magazine articles, and others. Through this research, we realized that the demographic data for winter and three-season in Heber Valley doesn't seem to be pre-compiled. The majority of the demographic data available in the public domain is regarding the general population of Heber Valley. However, looking at the availability of the data for Utah, the demographics for Heber Valley can be triangulated using a full research. A summary of our findings is provided below:
HEBER VALLEY, UTAH
- The tourist coming to Heber Valley in winters and three-season are mostly from China, Germany, US, Canada, and the UK.
- Biathlon, cross-country skiing, and hiking are top sports in winter.
- According to the Utah tourism report, Heber Valley is the most visited place by tourists in Utah.
- 36% of tourists come from Canada, 11% from China, and 6% from the UK.
- During winter, skiing and snowboarding markets remained at the top.
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