Parenting Concerns


To identify the biggest concerns among parents, their digital habits/preferences/attitudes , and the information that parents seek out in digital resources.

Early Findings

New Parents' Concerns

  • According to a study conducted by Space Station (UK), the biggest concerns among new parents were: the baby being fit and healthy (54%), financial worries (43%) , not having enough life experience (35%), their child's future (30%) , tiredness (28%) , childcare costs (21%) , not having enough space for a nursery (14%) , not having enough space in the home (13%) , location of the family home (12%) , and whether the pets will be fine with the baby (12%).
  • A survey conducted by OnePoll on behalf of Mead Johnson Nutrition found that the top concerns among new mothers (American) are: the infant's overall health (58%), reaching milestones at the right age (54%), the amont of milk/formula consumed (52%), and whether they are growing up as they should (47%).
  • Based on the survey findings of Post Office Money, the 10 biggest worries among new parents (UK) were: freak accidents happening (46% ), not knowing how to ‘parent’ the baby (43% ), being able to afford to raise the baby (42% ), childproofing the home (42% ), and other people dropping the baby (42% ), dropping own baby (40%), germs the baby might come in contact with (40%), what would happen if they or their partner died (37%), not connecting with the baby (34%), their parenting being judged by others (34%).

General Concerns

  • According to Pew Research, parental concerns vary among income groups. It was found that parents with a household income below $30,000 are much more likely to worry about violence, teenage pregnancy and their children getting into legal trouble than parents with high income. Parents with a household income above $75,000 worry about their child getting bullied and having problems with drugs and alchohol more than lower income parents.
  • A survey conducted by C.S. Mott Children's Hospital National revealed the top 5 concerns among parents with children younger than 18 years: bullying/cyber bullying (34%), internet safety (30%), stress (28%), motor vehicle accidents (28%), and school violence (25%).

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