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Research Outline

Prepared for Eliran A. | Delivered May 11, 2021

Service Apps

Goals

Establish the market share or usage data of services and applications used by eCommerce businesses in the United States. The service categories to look into include sales tax services like Avalara and Tax Jar, vendor bill payment services like Melio and Bill.com, employee expenses service like Brex and Expensify, payroll services like Justworks, Gusto, Zenefits, and Square Payroll, and lending services like Shopify Capital, Amazon Lending, Clearco, Kabbage, and Stripe Capital.

Objectives

  • Provide a list of services/apps used by the United States eCommerce businesses in the sales tax services, vendor bill payment services, employee expenses services, payroll services, and lending services categories.
  • Provide the market share or usage information of sales tax services/apps used by eCommerce businesses in the United States.
  • Provide the market share or usage information of vendor bill payment services/apps used by eCommerce businesses in the United States.
  • Provide the market share or usage information of employee expenses service/apps used by eCommerce businesses in the United States.
  • Provide the market share or usage information of payroll services/apps used by eCommerce businesses in the United States.
  • Provide the market share or usage information of lending services/apps used by eCommerce businesses in the United States.
  • Prioritize data for the United States eCommerce businesses, and if not available, for the United States small businesses.

Early Findings

  • From the initial quick one-hour research, we have established that information about the market share and usage data of the service apps used by eCommerce businesses in the United States is available.

Insights

  • Some sales tax service apps used in the eCommerce space in the United States include Quickbooks Online, Avalara, Kashoo, TaxJar, Tax Cloud, Xero, Davo, and Vertex.
  • Vendor bill payment tools used by the United States eCommerce businesses include Bill.com, Tipalti, PaySimple, Nvoicepay, Amex, Melio, and Airbase.
  • Service/apps used by eCommerce businesses in the United States to track employee expenses include Expensify, SAP Concur, Emburse Abacus, Fyle, Brex, and Zoho Expense.
  • Some payroll services/apps include Justworks, Gusto, Paychex, Zenefits, Square Payroll, and OnPay, while lending services to eCommerce businesses in the United States include OnDeck, Fundbox, Amazon Lending, Clearco, Shopify Capital, Stripe Capital, and Kabbage.

Sales Tax Services/Apps

 QuickBooks Online 

  • QuickBooks online has a market share of 82.30% active customers. United States companies that use Quickbooks Online include NetSuite, Oracle, Expeditors, Airgas, and Tetra Tech, among others.
  • QuickBooks Online had a total of 3.2 million subscribers in the United States, of which 1 million subscribers are self-employed. QuickBooks Capital has funded around $441 million in loans between 2017 to 2019.
  • According to research, 40% of QuickBooks Online clients are small enterprises, 30% of which are product-based businesses.

Research Summary

  • We have provided a list of services/apps that businesses in the eCommerce space in the United States use. The apps are from sales tax services, vendor bill payment services, employee expenses services, payroll services, and lending services categories.
  • We have also provided some insights into the QuickBooks Online service, as an example of a sales tax service app. We have given the market share and number of subscribers using QuickBooks online in the United States.