Demographics and Psychographics of the Healthy Lifestyle Consumer

Goals

To uncover demographic and psychographic data about the healthy lifestyle consumer, focusing on demographics examples like age, income, gender, etc., and psychographics examples like hobbies, interests, motivation, purchase habits, attitudes, beliefs, and aspirations.

Early Findings

Healthy Lifestyle Consumer Behaviros

Attitudes of Health Lifestyle Consumers

Summary of Findings

  • The first hour of research shows that demographic and psychographic data about the healthy lifestyle consumer is available in the public domain; however, it is scattered across various reports analyzing the many sub-groups that make up the whole segment. In this regard, continued research focusing on the broader segment and these sub-groups will likely unearth more psychographic and demographic data.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports addressing your goals.

Proposed next steps:

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