To provide some best practices and/or case studies that encourage patient and/or customer habit-building and adherence. These best practices and/or case studies can be related to health but it can be in other industries as well.
Also, to only include case studies about companies that do this offline (without a mobile app) or with a very simple technology or communication methods like emails and text messages. Case studies should be provided in PowerPoint format (i.e., one slide per company and what specifically they do to encourage customer retention/habit-building/adherence). On the slides, we will include the following information: 1. Company Name
2. What kind of product they have
3. How did they encourage their users/customers/patients to build a new habit? How did they remind their users/customers/patients daily? How did they reward their users/customers/patients?
4. Include any reference links/sources
5. Include any helpful photos/screenshots. 6. If available, indicate how successful those initiatives/examples were. This information will be used to encourage a patient to take a type of medication every single day and form a habit.