Wonder

Research Outline

Prepared for Nicole M. | Delivered May 12, 2020

Liquid Kids Personal Care Brands

Goals

To build a list of medium-sized companies that produce liquid personal care products for children (shampoo, conditioners, body wash, face wash, lotions, sunscreens), and sell through both e-commerce and brick and mortar channels. The companies should have between $10 million and $700 million in annual revenue and serve multiple geographies. The products should be in the sizes of 6-40 oz (nothing smaller than 6). This research will be used to identify companies that would be a good fit for Aeroflexx packaging technology.

Early Findings

California BabyAnnual revenue: $80 million 
 Products: Shampoo, conditioners, body wash, and sunscreens
Geographies: multi-national, including "Andorra, Argentina, Australia, Bahrain, Belgium, Brazil, Canada, China, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Germany, and Guatemala."
Babyganics
Annual revenue: $17.77 million 
 Products: Shampoo, conditioners, and body wash
Geographies: The United States, Canada, and Australia.
Summary of Our Early Findings Relevant to The Goals
In the attached spreadsheet (Kids Care tab), we identified two companies that fit the criteria (in this document), as mentioned above. 
Our recommendations are based on our findings in early research.
Proprietary Research Databases
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.