Canadian Environmental Causes Donor Profile

Goals

Determine the factors that drive Canadians to donate and the role that technology plays for consumers when donating to environmental causes. Obtain also the core demographic and psychographic profiles of these donors including their digital media habits. The information will be used to develop a report on the Canadian non-profit sector that deals with environmental and wildlife causes.

Early Findings

Canadian Environmental Causes Donor Profile

  • Based on the latest charitable giving report in Canada, around 82% contributed to a charitable or non-profit group.
  • Canadians were observed to donate their time and financial resources to enable their communities to live well.
  • The assistance received from these donors fund several cause-oriented organizations such as environmental-related groups and others.
  • Donors who are over 75 years old contributed bigger amounts to charitable causes as compared to their younger counterparts. They sent an average of $726 to these causes compared to the $531 average from other donors in the country.
  • Those who are 56 years old and above accounted for 47% of all donations for the year.
  • Organizations such as Techsoup Canada are providing a platform to link donors and non-profit organizations to improve the donation process.

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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Our initial research provided some of the factors that drive Canadians to donate and the role that technology plays for consumers when donating to environmental causes. We also presented some of the demographic profile aspects of these donors. Given that there are available sources on this topic, we propose to continue with the research to provide 3-5 additional factors that drive Canadians to donate to environmental causes. We will also provide 3-5 insights on the role that technology plays for consumers when donating to environmental causes. We will focus on the donors to environmental or wildlife causes first and expand to general donors based on the data available.
We also recommend proceeding with the research to provide the core demographic profiles of the donors to environmental causes in Canada. We will provide or derive the age, gender, location (urban or rural), income level, educational level, marital status, and ethnicity of these donors.
We also propose to undertake the research to provide the psychographic profiles of the donors to environmental causes in Canada. We will provide or draw conclusions on their general habits, values, lifestyles, attitudes, spending habits, and digital media consumption habits based on available information.