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Research Outline

Prepared for Cam M. | Delivered October 23, 2019

Brand Communications Strategy: Hemp Biomass and CBD Oil

Goals

To understand the brand communications strategy of hemp biomass and CBD (cannabidiol) oil wholesalers/distributors.

Early Findings

  •  CBD Capital claims that its "hemp biomass is sourced from professionally outfitted farms in North America and primed for industrial cannabidiol use and hemp extraction". The company states that its crops are sustainable.
  • The CBD supplier also mentions that its products are accessible immediately at wholesale prices.
  •  Fresh Bros. Hemp Co. advertises the uniqueness of its products by saying they are "a lot more than just CBD oil".
  • This CBD oil and hemp distributor mentioned on its website that "too many Hemp & CBD businesses choose to overlook product quality and customer service." The brand goes further to promise its customers that it would take the opposite approach by ensuring quality in their product offerings.
  • According to an article published on Medium, the top wholesale distributors of CBD oil in the United States include CBD Hemp Experts, Global Cannabinoids, NuLeaf Naturals, Plus CBD Oil, and Highland Pharms.