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Research Outline
Prepared for Kat S. | Delivered October 15, 2019
Gen Z Heroes
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Goals
To find out the heroes among Gen Z in order to build a consumer profile of Gen Z females.
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Early Findings
Malala Yousufzai is among the people whose encouragement
means a lot
to the kids. She became
popular
when she was shot in the head by the Taliban in retaliation to her speaking up about the Taliban ban on girls attending school.
Haile Thomas is a 17-year-old
health activist
, who has taken up the responsibility of educating kids on taking up a plant-based diet. She started doing so out of her own experience when her father died after being diagnosed with Type-2 diabetes when she was 8 years old.
Not to mention models like
Zendaya
and
Larsen Thompson
are also on the list of Gen Z influencers.
Other
influencers
include Kylie Jenner , Liza Koshy , James Charles , David Dobrik , and Logan Paul.
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