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Research Outline

Prepared for Kat S. | Delivered October 15, 2019

Gen Z Heroes

Goals

To find out the heroes among Gen Z in order to build a consumer profile of Gen Z females.

Early Findings

  • Malala Yousufzai is among the people whose encouragement means a lot to the kids. She became popular when she was shot in the head by the Taliban in retaliation to her speaking up about the Taliban ban on girls attending school.
  • Haile Thomas is a 17-year-old health activist, who has taken up the responsibility of educating kids on taking up a plant-based diet. She started doing so out of her own experience when her father died after being diagnosed with Type-2 diabetes when she was 8 years old.
  • Not to mention models like Zendaya and Larsen Thompson are also on the list of Gen Z influencers.
  • Other influencers include Kylie Jenner , Liza Koshy , James Charles , David Dobrik , and Logan Paul.