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Research Outline

Prepared for Gabriel W. | Delivered April 4, 2020

Billboard Companies: Market Coverage

Goals

To identify the websites and market coverage (states) of the given billboard companies.

Early Findings

1. Adams Outdoor: website 
- Areas of focus: Illinois, Michigan, N. Carolina, Pennsylvania, S. Carolina, Virginia, Wisconsin

2. Reagan Outdoor: website 
- Areas of focus: Utah, Texas, Nevada, Tennesee, Indiana, Minnesota

3. Link Media: website 
- Areas of focus: location map 

4. Lindmark Outdoor Media: website 
- Areas of focus: Arkansas, Louisiana, New Mexico, Oklahoma, and Texas

5. Burkhart Advertising: website 
- Areas of focus: 38 counties in the northern half of Indiana

6. Headrick Outdoor: website 
- Areas of focus: Idaho, Utah, Kansas, Oklahoma, Texas, Louisiana, Mississippi, Alabama, South Carolina, North Carolina

7. Kegerreis Outdoor: website 
- Areas of focus: Pennsylvania, North Carolina, Maryland, New Jersey, West Virginia, New York, Virginia

8. YESCO: website 
- Areas of focus: location map  

9. SignAd Outdoor: website 
- Areas of focus: Texas and western Louisiana

10. InSite Media: website 
- Areas of focus: is not specifiied. Has offices in Colorado, Michigan, California

11. Advision Outdoor: website 
- Areas of focus: Tucson metro area, including Marana, South Tucson, the Catalina Foothills and NW side in Pima County.

12. Lind Outdoor: website 
- Areas of focus: Ohio & Indiana

13. Park Outdoor: website 
- Areas of focus: location map 

14. Tyler Outdoor: website 
- Areas of focus: Oklahoma

15. WV Outdoor: website 
- Areas of focus: West Virginia, Ohio, Kentucky and Maryland

16. Allison Outdoor: website 
- Areas of focus: North Carolina, Tennessee, Georgia

17. DDI Media: website 
- Areas of focus: Illinois, Indiana, Iowa, Mississippi, Missouri, Tennessee, St Louis metro area