Wonder

Research Outline

Prepared for William H. | Delivered November 15, 2020

Outdoor Fitness Fundraisers

Goals

To provide a detailed analysis of the Peer to Peer fundraising industry, its obtainable markets, and its relationship with the fitness industry, specifically the best locations and time of year to run an outdoor fitness type challenge as a fundraiser in the US. Factors to be considered should include the fittest areas in the US, time of year to undertake fitness activities', and preferences regarding exercise type and location. This should be leveraged against the demographic and areas that make the most charitable donations and the time of year they do so.

Early Findings

Based on the prevalence of obesity and the number of gyms in the state, the ten fittest states in the US are:
Idaho, with an obesity rate of 29.3% and 102 gyms (6.06 per 100,000), comes in tenth.
Wisconsin has an obesity rate of 32% and 431 gyms  (7.46 per 100,000), meaning its places ninth in the rankings.
Although Montana has only 59 gyms (5.66 per 100,000), its obesity rate of 25.3% sees it place eighth.
Hawaii and its 81 gyms (5.67 per 100,000) and obesity rate of 23% come in seventh.
Massachusetts comes in sixth with an obesity rate of 25.9% and 412 gyms (6.05 per 100,000).
An obesity rate of 28.4% and 512 gyms (10.34 per 100,000) sees Minnesota take fifth place.
Rhode Island places fourth with an obesity rate of 30% and 78 gyms (7.19 per 100,000).
In third place, with an obesity rate of  26.6% and 97 gyms (7.27 per 100,000) is New Hampshire.
In second place, with 272 gyms (7.61 per 100,000) and an obesity rate of 26.9%, is Connecticut.
The fittest state in the US with 394 gyms (7.11 per 100,000) and an obesity rate of 22.3% is Colorado.
Colorado has held the title of the fittest state in America for the last ten years.  Despite the number of gyms in the state, Colorado residents have a preference for outdoor activities.  The state has the lowest rate of obesity and adult diabetes in the US and the highest rate of physical activity.
Summary In our initial hour of research, we have spent time scoping the availability of information to answer the research goals.    We do not believe research into the advertising spend of gyms would be beneficial, as this information is unlikely to be in the public domain.
Based on our scoping, we suggest the following research path.