Identifying Executive Employees at Luxury Hotels

Goals

Identify employees at luxury hotels who hold the position of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or similar, with 50 employees at 50 different hotels preferred for the purpose of building a lead generation list.

The preferred hotels are not mega-chains but do have multiple properties. If the hotel is part of a group, the group should be named.

Early Findings

Executive Employees at Luxury Hotels


Summary of Early Findings

The research team began by searching via LinkedIn. Initial results were mixed with hospitality groups, which had to be filtered out. Additional results included large hotel groups such as Interstate Hotels and Resorts, which were similarly filtered out. Hotels that had single locations only were not filtered out for this initial high-level search. Hotels were not specifically sorted as being luxury locations for this initial search.

Based on the results of the first hour of research, additional employees who hold the position of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or a similar title can be identified. Our recommendations are as follows:

Proposed next steps:

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We can begin by identifying 40 additional employees at 40 luxury hotels who hold the title of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or a similar title. The employee will be identified by their name, title, hotel, and hotel group, if applicable, along with any notes related to sustainability.
We recommend researching 5-7 luxury hotels with multiple locations which are not part of a mega-chain and which have been recognized within the past five years for their sustainable practices. This list will include the name of the hotel, the nature of their recognition, the name of an employee with the title of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability or similar, and if they are part of a hotel group.