Identifying Executive Employees at Luxury Hotels

Goals

Identify employees at luxury hotels who hold the position of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or similar, with 50 employees at 50 different hotels preferred for the purpose of building a lead generation list.

The preferred hotels are not mega-chains but do have multiple properties. If the hotel is part of a group, the group should be named.

Early Findings

Executive Employees at Luxury Hotels


Summary of Early Findings

The research team began by searching via LinkedIn. Initial results were mixed with hospitality groups, which had to be filtered out. Additional results included large hotel groups such as Interstate Hotels and Resorts, which were similarly filtered out. Hotels that had single locations only were not filtered out for this initial high-level search. Hotels were not specifically sorted as being luxury locations for this initial search.

Based on the results of the first hour of research, additional employees who hold the position of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or a similar title can be identified. Our recommendations are as follows:

Proposed next steps:

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