Mothers' Day Campaign

Budweiser: The Real MVP

• The Mothers' Day campaign from Budweiser in 2018 was considered as outstanding due to its elements that made it a platonic version of typical Mothers' Day advertisements.
• https://www.youtube.com/watch?v=kaSI9mbksQQ
• The campaign considered mothers as the real MVP in their children's lives.
• The campaign shows an adult man in the person of NBA All-Star Kevin Durant.  
•  Mr. Durant is seen honoring his mother with his MVP acceptance speech. The advertisement then features scenes showing other famous personalities with their mothers.
• The advertisement elicited laughter when Mr. Durant's mother gave a voice-over where she dispensed some motherly advice that were interspersed with basketball play scenes.
• The song "No One" by Alicia Keys was featured as Wanda Durant mentioned that she coached her son to be hardworking to attain his goals.
• She also advised Mr. Durant to gain new friends, treat others respectfully, and show his authentic self.
• The advertisement also appealed to the emotion due to the rousing music and sentimental elements.  
• In iSpot.tv, the advertisement got a 97% positive sentiment rating and a 7.6 engagement rating.

Proprietary Database Search Results

Summary of Findings:

• Our one hour of research provided an impactful Mothers' day campaigns within the last five years.
• We considered the campaign as impactful due the overall positive sentiment toward the advertisement that we found in several articles.