Mothers' Day Campaigns

Goals

Determine the most impactful Mothers' day campaigns within the last 5 years. The information will be used to brainstorm for a campaign on Mother's Day.

Early Findings

Mothers' Day Campaign

Budweiser: The Real MVP

  • The Mothers' Day campaign from Budweiser in 2018 was considered as outstanding due to its elements that made it a platonic version of typical Mothers' Day advertisements.
  • https://www.youtube.com/watch?v=kaSI9mbksQQ
  • The campaign considered mothers as the real MVP in their children's lives.
  • The campaign shows an adult man in the person of NBA All-Star Kevin Durant.
  • Mr. Durant is seen honoring his mother with his MVP acceptance speech. The advertisement then features scenes showing other famous personalities with their mothers.
  • The advertisement elicited laughter when Mr. Durant's mother gave a voice-over where she dispensed some motherly advice that were interspersed with basketball play scenes.
  • The song "No One" by Alicia Keys was featured as Wanda Durant mentioned that she coached her son to be hardworking to attain his goals.
  • She also advised Mr. Durant to gain new friends, treat others respectfully, and show his authentic self.
  • The advertisement also appealed to the emotion due to the rousing music and sentimental elements.
  • In iSpot.tv, the advertisement got a 97% positive sentiment rating and a 7.6 engagement rating.

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Summary of Findings:

  • Our one hour of research provided an impactful Mothers' day campaigns within the last five years.
  • We considered the campaign as impactful due the overall positive sentiment toward the advertisement that we found in several articles.

Proposed next steps:

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