To provide a competitive mapping of Katerra across their main VP's (service offerings) with a focus on:
Business Levers (VP's) - What do they offer?
Sustainability: Do they focus on sustainability in the way they build new homes?
Pre-Fabrication: Do they use pre-fabrication method in the way they build or are they building in the traditional way?
Contextual Design: Do they use modular design frameworks/templates that they use across their buildings?
Progressive Ownership: Do they offer new ownership models for tenants in the market?
Value Chain: Where in the value chain are the focused? Developer: Responsible for developing the land and deciding what and how to build on the ground and also seen as the project manager Contractor: The entity who is responsible for building on the construction site or Operator: The entity who operates the unit afterwards
To identify who the biggest competitors of Katerra are and how their competitors are differentiating themselves
in order to better understand the competitive landscape, who the biggest competitors of Katerra are, and how the competitors are differentiating themselves.