Earth Day and Get Outdoors Day - Successful Campaigns

Goals

To obtain two specific things: to have some examples of successful campaigns that brands have executed within the past 5 years around Earth Day. Additionally, to have some examples of successful campaigns that brands have executed within the past 5 years around Get Outdoors Day. For each separate project, the campaigns should be ones that have resonated well with both consumers, and the national media.

Early Findings

Earth Day

Summary Of Our Early Findings Relevant To The Goals

  • Our initial hour of research focused on two things: making sure that the questions asked could be answered in the public domain, and then providing one successful campaign executed during Earth Day.
  • We discovered that there was nothing of note for campaigns surrounding "Get Outdoors Day", at least in the time allotted to us. We are suggesting pivoting to outdoor brands with disruptive marketing strategies, and we will, where we can, provide any information whether they activate during "Get Outdoors Day".
  • As a geographic focus was not provided to us in the chat transcript, we assumed a global focus. If a more targeted approach is desired, for example, the United States, this would have to be clearly communicated to us in any reply.
  • We want to caution that success metrics will not always be available for these campaigns, though we were able to get them for the example we did provide. Where we cannot provide that, we will provide 1-2 examples of thought leaders, industry experts, or the brand executives talking about the campaign and how they viewed the success.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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