Research Outline

St. Joseph's College Competitors

Goals

Develop a competitive analysis of competitors of St. Joseph's College and provide any digital advertising or digitally available printed creative created by the competitors within the past year.

Early Findings

St. John’s University

  • In the advertisement database, Moat, 361 creatives from St. John's University appear.
  • They include a variety of digital ads ranging from several years old to presently active.
  • The university has 20 ads on Facebook, the majority of which are circulating currently.
  • St. John's University has run eight TV ads since 2014. The most recent has been airing since 2019 and has run 33 times nationally.

St. Francis College

  • In Moat, 143 creatives from St. Francis College appear.
  • No presently running ads appear in the database, but there are several from the past year and beyond.
  • The college has 10 ads currently circulating on Facebook, the oldest of which is from January 2019.
  • The iSpot database has one TV commercial aired by St. Francis College.

CUNY Brooklyn

  • In Moat, 49 creatives from CUNY Brooklyn are available.
  • Brooklyn College does not have any ads on Facebook.

CUNY Queens

  • CUNY Queens has 123 creatives available on Moat, although few of them were circulating in the past year.
  • Queens College has run around 55 ads on Facebook, Instagram, and Facebook Messenger, the majority of which are currently circulating.
  • The university's brand guidelines and logo formats are available on this website.

Manhattan College

  • Moat has 161 creatives published by Manhattan College.
  • Manhattan College has 4 ads circulating on Facebook in January 2020.
  • ISpot has one TV commercial run by Manhattan College, but it last aired in December 2017.

CUNY John Jay College of Criminal Justice

  • On Moat, 54 creatives from the school are available.
  • On Facebook and Instagram, John Jay College has run 8 ads, all of them currently active.