Prepared for Deb B. | Delivered October 31, 2019
Higher Education Marketing Best Practices
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To build the psychographic profile of a typical Latin American graduate student.
Graduate students in the countries of Latin America think and make
different study abroad choices
. It is important to separate the marketing strategies by country. "A
may prefer to study in the United Kingdom, while a student from Colombia or Argentina will choose to study in Spain."
for Latin American graduate students pursuing master's degree are ranked by importance as follows:
To progress to a
To progress in
current career path
Opportunities to exchnage
The top five subjects among Latin American students for postgraduate studies are:
"Compared to the global average, Latin American student survey respondents were especially likely to be applying to study a
." More than
of Latin American students were applying for postgraduate degrees in STEM subjects; "this compares to less than
of students when considering the total global sample."
In terms of favored study destinations, the most popular choices among Latin American students (ranked by popularity) are
, the US, Germany, France, Canada, and Australia.
of abroad studies selections went to European destinations, over
to the US and Canada, almost
to Asian countries, and
to Australia and New Zealand.
The top motivations for Latin American students to study abroad are:
International recognition of qualification:
Cultural interest and lifestyle:
Improve language skills:
Would like to work there afterwards: