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Research Proposal

Prepared for Luisa Y. | Delivered February 20, 2020

Hilton Sandestin Beach Competitive Landscape

Goals

To find the top markets within a 550-mile radius of Hilton Sandestin Beach and Golf Resort.

Early Findings

  • A 550-mile radius of zip code 32550 reaches as far west as Texas, as far north as Indiana and asfar east as into coastal North Carolina.
  • Officially, 4,530 cities are found inside this radius, which is far too many to individually analyze for population.
  • However, it was possible to cross-analyze the top 100 media markets with the map to determine the first 10 that fit inside the circle.
  • The first 10 media markets also inside the 550-mile radius are (in descending order): Houston, Atlanta, Tampa-St. Pete, Miami-Ft. Lauderdale, Orlando-Daytona Beach-Melbourne, Charlotte, Nashville, West Palm Beach-Fort Pierce, Greenville-Spartanburg-Asheville-Anderson and Jacksonville.
Prepared By
Megan B.
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