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Research Outline
Prepared for Nicole L. | Delivered September 13, 2019
Hippo Insurance Competitive Landscape
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Goals
The goal is to find out how the provided insurance companies entered the insurance market, what strategies they used, what products they offer, and other notable information that makes them stand out.
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Early Findings
F
a
i
r
m
a
t
i
c
offers
mobile software
for insurance companies that measures how safely a person is driving based on things like speeding, hard turns, and phone use while driving.
Some
clients
of
F
a
i
r
m
a
t
i
c
include
AmWINS
,
American Business Insurance Services
, and
Marsh
.
Y
u
l
i
f
e
provides
group life insurance
to companies for their employees. They started in
2018
and reward their members for healthy life choices by using their app.
Y
u
l
i
f
e
is
partnered
with one of the world's largest insurers, AIG.
Y
u
l
i
f
e
entered the insurance market with the intent of being a
simple
, fun way to have life insurance amongst lots of complex companies with rules and red tape.
123GO is a
telematics product
that was launched in the beginning of 2019 by insurer 123.
i
e
. The product targets
young drivers
and uses a box to monitor driving habits.
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