Hispanic-Americans Aged 21-39

Goals

To find demographic information on Hispanic-Americans in the U.S. aged 21-39 years. This information will be used to understand the demographic more so as to help guide creative and brand identity for a craft beer brand.

Early Findings

Hispanic-Americans Key Facts

Education Attainment

  • In regard to educational attainment:
  • All Hispanics: 59% of all Hispanics have reached high school or less, 25% have two-year degrees/some college, and 16% have Bachelor's degree or more.
  • U.S. born Hispanics: 47% of U.S. born Hispanics have reached high school or less, 33% have two-year degrees/some college, and 20% have Bachelor's degree or more.
  • Foreign born Hispanics: 71% of foreign born Hispanics have reached high school or less, 17% have two-year degrees/some college, and 12% have Bachelor's degree or more.

Poverty

  • 19% of all Hispanics are living in poverty, 20% of U.S. born Hispanics are living in poverty, and 18% of foreign Hispanics are living in poverty.

Demographic Characteristics

  • 20% of all Hispanics are aged between 18 to 29 years while 15% of all Hispanics are aged between 30 to 39 years.
  • 22% of U.S. born Hispanics are aged between 18 to 29 years while 12% of U.S. born Hispanics are aged between 30 to 39 years.
  • 14% of foreign born Hispanics are aged between 18 to 29 years while 22% of foreign born Hispanics are aged between 30 to 39 years.

Marital Status

  • 46% of all Hispanics are married, 16% are divorced/separated/widowed, and 38% were never married.
  • 36% of U.S. born Hispanics are married, 15% are divorced/separated/widowed, and 49% were never married.
  • 58% of foreign born Hispanics are married, 17% are divorced/separated/widowed, and 25% were never married.

Proposed next steps:

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