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Research Outline
Prepared for Amanda K. | Delivered January 8, 2020
Hispanic-Americans Aged 21-39
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Goals
To find demographic information on Hispanic-Americans in the U.S. aged 21-39 years. This information will be used to understand the demographic more
s
o
a
s
t
o
help guide creative and brand identity for a craft beer brand.
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Early Findings
Hispanic-Americans Key Facts
According to the Pew Research Center, nearly
50%
of U.S. born Latinos are
younger than 18 years.
This fact
m
e
a
n
s
that "Hispanics are the
youngest major racial
or ethnic group in the United States."
In 2014, around a third or
17.9 million
of the Latino population in the U.S. was
younger than 18 years
while around a quarter or
14.6 million
, of all Hispanics were millennials aged 18 to 33.
Today, the Hispanic population in the United States is approximated at
58.9 million
.
The top three states by share of America's Hispanic population are
California, Texas, and Florida
.
On the other hand, the top 10 U.S. metropolitan areas by Hispanic population are
Los Angeles, New York, Miami
, Houston, Riverside, CA, Chicago, Dallas-Fort Worth, Phoenix,
San Antonio, and San Diego.
Education Attainment
In regard to educational attainment:
All Hispanics:
59%
of all Hispanics have reached high school or less,
25%
have two-year degrees/some college, and
16%
have
B
a
c
h
e
l
o
r
's degree or more.
U.S. born Hispanics:
47%
of U.S. born Hispanics have reached high school or less,
33%
have two-year degrees/some college, and
20%
have
B
a
c
h
e
l
o
r
's degree or more.
Foreign born Hispanics:
71%
of foreign born Hispanics have reached high school or less,
17%
have two-year degrees/some college, and
12%
have
B
a
c
h
e
l
o
r
's degree or more.
Poverty
19%
of all Hispanics are living in poverty,
20%
of U.S. born Hispanics are living in poverty, and
18%
of foreign Hispanics are living in poverty.
Demographic Characteristics
20%
of all Hispanics are aged between 18 to 29 years while
15%
of all Hispanics are aged between 30 to 39 years.
22%
of U.S. born Hispanics are aged between 18 to 29 years while
12%
of U.S. born Hispanics are aged between 30 to 39 years.
14%
of foreign born Hispanics are aged between 18 to 29 years while
22%
of foreign born Hispanics are aged between 30 to 39 years.
Marital Status
46%
of all Hispanics are married,
16%
are divorced/separated/widowed, and
38%
were never married.
36%
of U.S. born Hispanics are married,
15%
are divorced/separated/widowed, and
49%
were never married.
58%
of foreign born Hispanics are married,
17%
are divorced/separated/widowed, and
25%
were never married.
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