To understand the global competitive landscape for a holistic financial advisory tool aimed at the mass affluent.
Wealthfront, based in Palo Alto, CA, is a self-service financial planning tool that uses computer algorithms to help consumers manage their investments and savings. NerdWallet named Wealthfront as the best among these self-service tools.
FacetWealth, based in Baltimore, MD, is an online financial planning tool that matches consumers with a certified financial planner who assists with the planning process. This tool offers a virtual dashboard where clients can access their financial data, as illustrated in the video at this link.
Personal Capital, based in San Carlos, CA, is a hybrid tool that uses robo-advisor artificial intelligence with a dedicated financial planner. The process involves linking all of a consumers accounts (retirement, mortgages, banking, savings, and credit cards) to provide a holistic view, followed by a conversation with a financial planner who helps to devise a plan and launch the investing.