Holistic Life Programs

Goals

To analyze the corporate executive and professional resilence & holistic life programs market, including the market size, key players, competitive landscape, customer demographics & psychographics, industry key drivers, and outlook for corporate executive and professional resilence & holistic life programs.

Early Findings

  • Some of the companies providing corporate resilience & holistic life programs include Wellable and Optimity.

Wellable

  • A health content technology platform. It "complements these solutions with on-site services, such as fitness classes, seminars, health coaching, and more.
  • The technology's flexibility allows organizations to customize and configure a program to meet their needs and objectives while providing a rich experience for end-users.
  • Wellable works with employers and health plans of all sizes across the world."

Optimity

  • A hyper-adaptive employee success and wellness platform. It is designed to engage employees (77-98%+) and reduce costs for employers.
  • Using the science of micro-habit coaching, Optimity apps sync with user's current routines (calendar, other apps, wearables, etc.) to form small, healthy micro-habits that help live happier and longer.
  • HR leaders use the Optimity administrator panel to launch Health Risk Assessments and report ROI.

Proposed next steps:

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Our preliminary research only found three companies that have corporate executive and professional resilience & holistic life programs. However, our initial hour of the research didn't cover every part of the requested information, so we haven't confirmed yet if we can find all the requested data. Thus, we recommend continuing with finding the following: 1) The global market size, growth, breakdown by region (NA, Europe, APAC, etc..), the UK market size of the corporate resilience and holistic life/wellness programs market. (4 reports) 2) A list of the 5 key players targeting corporates/organizations, ranked by revenue or market share. For each competitor, we will provide the market size (revenue), key target customer, brand positioning in the market place, how long they have been in operation, pricing of similar products and current turnover. (3 reports) 3) A list of the 5 key players targeting professional individuals, ranked by revenue or market share. For each competitor, we will provide the market size (revenue), key target customer, brand positioning in the market place, how long they have been in operation, pricing of similar products and current turnover. (3 reports) 4) Demographic and psychographic profiles of executives and professionals using this type of program. A demographic profile includes age, gender, ethnicity, income level, and education level. A psychographic profile includes habits, values, spending habits, and media consumption habits. (2 reports) 5) Market outlook including the current and emerging demand for organizations and executives/professionals for the next 3-5 years, pain points, and growth drivers. (3 reports) 6) 2-3 case studies and reported data on the positive impact of individuals and organizations linking resilience & holistic wellness and business performance metrics such as market share, turnover, profit, employee engagement, best places to work, and brand heat. (1 report) This will be a global focus.
Additionally, we recommend finding 2-3 trends surrounding the corporate resilience and holistic life/wellness programs market. For each trend, we will provide an overview of the trend, why it is considered as a trend, how it is affecting both the industry and the consumer, and 1-2 examples of companies that are leaning into the trend. This will be a global focus. We could also find 2-3 best practices for marketing and targeting consumers for each of the corporate resilience and holistic life/wellness programs market. For each best practice, we will provide a thorough description of what it is, how it can help, and why it is considered as a best practice. This will be a global focus.
Also, we recommend providing a comprehensive SWOT analysis of the industry including an in-depth look at the industry outlining its Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). This will be a global focus.