Trends in the U.S. Homeschooling Space
To obtain information on between three and five trends in homeschooling in the United States, with a particular focus on changes in pricing and the competitive landscape.
General homeschooling trends
Non-profit homeschooling companies
- Many companies offer homeschooling products for free or reduced prices. Examples include Khan Academy, which is funded by donations and grants, and Zearn Math, which charges for some services but allows individual teachers to open accounts with no charge.
- Zearn was recently named the default math curriculum for grades K-5 in New Mexico, demonstrating that nonprofit homeschooling organizations are increasingly being legitimized by existing educational systems.
For-profit homeschooling companies
- For-profit corporations in the homeschooling space are growing quickly. K12, a publisher of online educational resources, grew its revenue from $917.7 million in 2018 to $1.015 billion in 2019. However, much of K12's profit comes from lobbying American states to purchase their materials using taxpayer funds.
- Connections Education, another for-profit educational resource company, was acquired by Pearson in 2011 for $400 million, in a move that suggests there are long-term revenue opportunities in the homeschooling space.
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