General homeschooling trends

• For the last 10 years, the number of homeschooled students in the United States has remained relatively stable. In 2007, according to the National Center of Education Statistics, 3% of American students were homeschooled; that number peaked at 3.4% in 2012, and declined to 3.3% in 2016.
• While overall numbers haven't shown much distinct growth, the racial demographics of homeschoolers are changing rapidly. White families continue to dominate the homeschooling market, but the number of Hispanic families homeschooling their children has nearly quintupled since 1999.

Non-profit homeschooling companies

•  Many companies offer homeschooling products for free or reduced prices. Examples include Khan Academy, which is funded by donations and grants, and Zearn Math, which charges for some services but allows individual teachers to open accounts with no charge.
• Zearn was recently named the default math curriculum for grades K-5 in New Mexico, demonstrating that nonprofit homeschooling organizations are increasingly being legitimized by existing educational systems.

For-profit homeschooling companies

• For-profit corporations in the homeschooling space are growing quickly. K12, a publisher of online educational resources, grew its revenue from $917.7 million in 2018 to $1.015 billion in 2019. However, much of K12's profit comes from lobbying American states to purchase their materials using taxpayer funds.
• Connections Education, another for-profit educational resource company, was acquired by Pearson in 2011 for $400 million, in a move that suggests there are long-term revenue opportunities in the homeschooling space.

Microschools

•  Microschools have recently emerged as competitors to both traditional private schools and homeschools. In 2015, Bay Area microschool network AltSchool raised $33 million in venture capital while maintaining an 8-to-1 student-instructor ratio.
• Microschools are not strictly defined, but tend to share some characteristics: small class sizes, individualized curricula, and a reliance on educational software.