Prepared for Simon H. | Delivered December 5, 2019
Trends: Australian Homesware Market
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To provide a psychographic analysis of young buyers in the Australian homewares market and identify consumer trends. This research would be used for a market strategy.
We analyzed more than 5 media articles by credible publishers including
Real Estate (Australia)
Homes to Love
the Home Show
. We picked one common consumer trend that was talked about in all articles repeatedly. We've presented the trend in the research below.
Consumer trends in the Australian homewares market
Trend #1: Brass and metallic element
What is the trend?
In the home decor segment of the Australian homewares market, consumers' preferences for the home decor products are now leaning towards pastel colors coupled with
warm brass and gold
Homeware products with metals such as
, copper, and rose gold have become very popular in the past year.
Brass accessories from
brass bedframes to tapware
one of the top
choices of Australians for their home decor this year.
Why is it a trend?
for metallic accents over colorful elements for homeware products has led to this trend. A few brands also started
manufacturing various products
with the brass element.