Trends: Australian Homesware Market
To provide a psychographic analysis of young buyers in the Australian homewares market and identify consumer trends. This research would be used for a market strategy.
Consumer trends in the Australian homewares market
Trend #1: Brass and metallic element
What is the trend?
- In the home decor segment of the Australian homewares market, consumers' preferences for the home decor products are now leaning towards pastel colors coupled with warm brass and gold elements.
- Homeware products with metals such as brass, copper, and rose gold have become very popular in the past year.
- Brass accessories from brass bedframes to tapware has become one of the top choices of Australians for their home decor this year.
Why is it a trend?
Proposed next steps:
You need to be the project owner to select a next step.