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Research Outline
Prepared for Carmen P. | Delivered December 11, 2019
Generations and Hospital-Related Attitudes
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Goals
To find information on hospital-related attitudes and decision-making factors different generations i.e. millennials, generation X, and baby boomers. Reasearch will focus on the United States.
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Early Findings
Millennial Expectations in Healthcare
Millennials make up around
23%
of the U.S. population and they are known for
their unique views
on different daily life topics.
Healthcare is not an exception and it is not suprising that millennials
have strong opinions
on what they want from healthcare providers.
A majority of millennials grew up "as digital natives and expect
convenience, speed, and transparency
from the services they purchase."
The above expectations
bleed over into healthcare
and this has resulted in millennials turning the traditional care delivery model on its head.
Six key expectations that millennials have in regard to their healthcare are:
Taking Care into their Own Hands
Millennials see themselves as responsible for their own healthcare and they are less likely to rely on a health system they are dissatisfied with.
To this effect, a survey by Kaiser Family Foundation found that
45%
of 18 to 29 year-olds and
28%
of 30 to 49 year-olds have
no primary care provider
(PCP).
This is a big contrast to the survey's findings for other generations where
85%
have a PCP.
Additionally, more than
a third of millennials
prefer healthcare from retail walk-in clinics over visiting their doctor’s office. This shows a shift towards on-demand healthcare "where younger patients
prioritize speed of delivery
and availability of appointments over the relationship developed with a PCP."
Doing Healthcare Research
38%
of millennials say that they
trust their peers
more than their physicians while more than
55%
of them reported that the information they find online is
“as reliable”
as their doctor.
Infact, for health concerns that are not urgent/critical, millennials are
twice as likely
as other generations to act on
health advice found online
, including from sources like social media.
Additionally, around
50%
of millennials and gen xers use online reviews to
select care providers
. On the other hand only
40%
of baby boomers and
28%
of seniors use online reviews to select healthcare providers.
Millennials Want Up Front Cost Estimates
Millennials are the generation that is attributed to wanting change in regard to
price transparency in healthcare.
A recent survey discovered that millennials are
twice as likely
as seniors and boomers to
request cost estimates
before undergoing treatment and they often check prices at multiple locations before making a decision.
Additionally, after receiving the bill over
a third
of the surveyed millennials noted it was higher than the estimate and only
8%
reported a bill lower than the estimate.
The survey also found out that millennials and gen xers are more likely to forego care because of the expense.
While "all age groups thought healthcare was too expensive -
79%
and costs are unpredictable -
77%
,
54%
of millennials and
53%
of gen xers have put off care due to costs. Conversely, just
18%
of seniors and
37%
of baby boomers have put off care due to high costs."
The
other three considerations
that millennials have for their healthcare include they want apps for managing their healthcare, they have a different definition of "healthy" , and they like
shopping online for healthcare insurance
.
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