As the overall goal for this project is quite in-depth, it is suggested that the research continue by an analysis of the following: 1) Overview of the Houston Event Space Market including the history and any growth expected; 2) who are the leaders (by space or by revenue generated) in the region; 3) are there any government regulations related to this market?; 4) Industry Trends to include details on the trends in sales, any sensitivity within the market, and/or what types of marketing strategy is usually used?; 5) Identify any management trends in the industry?; 6) Potential/ideal customers in the local market; 70 Potential/ideal customers from outside Houston; 8) identify the most 9 most booked venues and present a competitive landscape of those 9 competitors; 9) identify 9 of the suppliers who work with venues (electrical, food, et al); and 10) an overview of the average rental price for space in Houston and are there any commonalities in packages offered.

Alternatively, a more high-level approach can be performed on the event space market in Houston by providing total amount of space available, the average costs for rentals, any standouts (by popularity or number of bookings) in venues, and if new venues have been successful in entering the region's marketplace.