Houston Event Space Analysis

Goals

To gain a better understanding of the Houston event space market as a whole.

Early Findings

Houston Event Space Market

Some Leaders in Houston Event Space Rental

  • George R Brown Convention Center
  • The Sam Houston Hotel
  • Alley Theatre
  • Architecture Center Hoston
  • Ballroom at Bayou Place

City Assistance to Event Spaces

  • The Visit Houston convention and visitors bureau (CVB) offers a Meeting Convention Kit in order to help both planners and event spaces.
  • Planners can also submit an RFP directly on the VIsit Houston site so it would behoove a new venue to be connected with the CVB.


Proposed next steps:

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As the overall goal for this project is quite in-depth, it is suggested that the research continue by an analysis of the following: 1) Overview of the Houston Event Space Market including the history and any growth expected; 2) who are the leaders (by space or by revenue generated) in the region; 3) are there any government regulations related to this market?; 4) Industry Trends to include details on the trends in sales, any sensitivity within the market, and/or what types of marketing strategy is usually used?; 5) Identify any management trends in the industry?; 6) Potential/ideal customers in the local market; 70 Potential/ideal customers from outside Houston; 8) identify the most 9 most booked venues and present a competitive landscape of those 9 competitors; 9) identify 9 of the suppliers who work with venues (electrical, food, et al); and 10) an overview of the average rental price for space in Houston and are there any commonalities in packages offered.
Alternatively, a more high-level approach can be performed on the event space market in Houston by providing total amount of space available, the average costs for rentals, any standouts (by popularity or number of bookings) in venues, and if new venues have been successful in entering the region's marketplace.