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Hoverboards in Portugal and Spain

Goals

In order to inform brand valuation, determine the sales data of hoverboards in Portugal and Spain in 2016 and 2017.

Early Findings

After a thorough investigation, we were unable to determine any sales data for hoverboards in Spain or Portugal in any year. We expect this is due to the fact that this is an emerging, niche market. We were able to find a lot of market reports that state that they contain this information, however, these reports were locked behind paywalls. The findings we could gather from them are provided below.
  • The global hoverboard market was valued at $1700 million USD in 2018, expected to grow by a CAGR of 4.2% during 2019-2025.
  • Key global competitors in the hoverboard market are Swagtron, Airwheel, Razor Hovertrax, IO HAWK and Megawheels.
  • The fastest growth in the hoverboard market is expected to be in the Asia-Pacific region, due to growing disposable income in that area.
  • Additionally, Europe is predicted to be the third fastest growing market sector for hoverboards from 2018 to 2026.

Proposed next steps:

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