Starbucks holds the largest market share of the coffee shop market in the U.S., at 40%. Dunkin' follows at 26%, and JAB Group, which owns Peet's, Caribou, Pret a Manger, and Panera, has a 12% share. Independent coffee shops have a 22% market share.
Number of Coffee Shops
- According to Allegra, there are 37,274 coffee shops in the United States with a market value of $47.5 billion.
- Starbucks holds an estimated 40% share of the market, which means it has about 14,910 locations (37,274 x 0.40).
- Dunkin' and JAB Group, which owns Peet's, Caribou, Pret a Manger, and Panera, represent 38% of the market.
- Dunkin' owns 9,570 stores for a market share of about 26% (9,570 / 37,274).
- This means that the JAB Group, which owns Peet's, Caribou, Pret a Manger, and Panera, has a 12% market share (38% — 26%) and about 4,473 total locations (37,274 x 0.12).
- So "other" coffee shops or independent coffee shops (all except Starbucks, Dunkin', Peet's, Caribou, Pret a Manger, and Panera), represent 22% of the market share of between 8,200 (37,274 x 0.22) and 8,321 (37,274 – 14,910 – 9,570 – 4,473) locations.
- Assuming the share of shops is equal to the share of market revenue, this means that Starbucks' revenue is about $19.0 billion ($47.5 billion x 0.40). This would make sense because Starbucks' total revenue is about $26.7 billion, which would include other items besides coffee.
- Dunkin's market share of revenue would be about $12.35 billion ($47.5 billion x 0.26).
- JAB Group's market share of revenue would be about $5.70 billion ($47.5 billion x 0.12).
- "Other" or independent coffee shops have a market share of revenue of about $10.45 billion ($47.5 billion x 0.22).